Fractional marketing leadership for PE-backed and scaling B2B companies
Brian Mulligan FCIM, Fractional CMO
Do any of these issues sound familiar?
"We're spending a lot on marketing and our team is really busy but it's not translating into pipeline."
There’s no shortage of campaigns, content, or spend but it's hard to say that it's really driving the sales opportunities you need. No one can clearly say what’s working or what to stop doing. There's no lack of effort, just an absence of direction and data that will drive results.
"There's little alignment between our sales and marketing teams around our ICP, how we convey value or what good leads look like."
Lead quality is debated and sales and marketing communications are not joined up. There’s no shared definition of success or common ownership of KPIs. What’s missing is senior ownership that aligns both functions around revenue rather than opinions.
"My team is too junior or inexperienced to think and act strategically."
The team is capable, but too junior. You need someone who can bring stability, set standards, and build a stronger function without long-term risk.
"Our positioning and differentiation isn't sharp enough"
Your messaging is generic and inconsistent, and your competitive advantage isn’t coming through. You need someone to define what you stand for and why you win.
If any of this resonates, the next step is to request a short conversation to see whether fractional CMO support makes sense for your situation.
Expertise
Aligning Marketing to Revenue Objectives
Embed processes that bring marketing in line with commercial goals and outcomes
Eliminating Marketing/Sales Silos
Get your commercial teams working in the same direction
Leadership and Mentoring
Raise the standard of how marketing is led, run, and trusted inside the business
My Approach
I founded Meadway Marketing in early 2024 to offer my experience as a CMO on a fractional basis to businesses seeking greater impact from their marketing function.
I strongly believe that the requirements and behaviour of a fractional CMO ought to be the same as someone permanently in that role. My assumption is that you're not just looking for another senior marketer but that you need someone that can operate at the same level as others members of your senior management team.
That's why I take full ownership and accountability for your marketing direction; aligning stakeholders, building execution plans, and tracking performance against commercial goals. I make a clear commitment to the businesses I work with in terms of accountability, momentum, and results that move the business forward.
It all starts with building a clear and agreed view on the issues that need to be addressed...
Case Studies
I typically work with companies that are looking to boost the impact of their marketing, correct dysfunction and align activity with strategy. The core of my experience is in working with subscription-based business information and data providers where content is delivered via digital platforms aligned to specific user workflows.